Variable cost drivers can come in the form of hourly costs, costs per unit, or batch costs, among others. A cost driver triggers a change in the cost of an activity.The concept is most commonly used to assign overhead costs to the number of produced units. Number of stores or locations 2. January 29, 2:00 p.m. Golbal/India 10. 2019 Banking and Capital Markets Outlook: Reimagining transformation. In this example, labor hours i.e., 8 is the cost driver which was multiplied to the rate of $5 to reach a total labor cost of $40… LQ helps us benchmark industry presence in a region. It refers to any activity that causes a cost to be incurred. Start by looking at the company’s financial statements, and ask the question, “What drives this line item?” The emergence of hybrid models combining online and offline channels implies that new … 1. Like businesses in almost every other industry, the 21st Century has found community and regional banks being confronted with an increasingly more diverse, complex, and dynamic market environment. CFI is the official provider of the global Financial Modeling & Valuation Analyst (FMVA)™FMVA® CertificationJoin 350,600+ students who work for companies like Amazon, J.P. Morgan, and Ferrari certification program, designed to help anyone become a world-class financial analyst. What is a Cost Driver? However, such profitability can only be achieved via efficiencies derived from requisite operational changes and process optimization. Ideally, a cost driver is an activity that is the root cause of why a cost occurs. Gr drivers 4. Whatever determines the total cost of a particular activity should be analyzed in-depth to ensure that a proper allocation base is used. An activity cost driver is a component of a business process. If the cost is high, there are likely to be lower profits in the first years of operation, and more profit as more costs are absorbed. Cost and revenue drivers 5. Financial of 3years average 9. It is the root cause of why a particular cost occurred. Blackhawk is a leading provider of payment solutions and formerly a part of the supermarket chain - Safeway. In activity-based costing (ABC), an activity cost driver influences the costs of labor, maintenance, or other variable costs… How does this … These contrasting arguments call for a much needed examination of the implications of banking sector globalization on bank … The banking industry plays a huge role in the global economy and is undergoing a huge technological shift. One of the most popular methods is classification according, Financial Accounting Theory explains the why behind accounting - the reasons why transactions are reported in certain ways. Number of products sold (volume) 4. A cost driver is the most appropriate way of calculating or determining a specific cost. Start now! Target costs at their source. Failure to do so can lead to the closing of a business venture, due to poor cost computation, that may actually be profitable, or at least potentially profitable. Revenue, per se, is an extremely important line item in modeling. Some markets will … Demand for more diverse products and ... bank’s costs … Enroll now for FREE to start advancing your career! Cost drivers follow a cause-effect relationship, and if the relationship cannot be established, then a more relevant driver should be looked for. We are going to look at the following example in order to get a clear picture of how cost drivers are used to derive each product or line of production’s total costs. As the regulation ended in the banking industry, costing became more important as banks competed with one another. “Born digital,” in 1999 and now a Larsen & Toubro Group Company, Mindtree applies its deep domain knowledge to 280+ enterprise client engagements to break down silos, make sense of digital complexity and bring new initiatives to market faster. Customer Experience (CX) is now the decisive competitive differentiator between banks, more so than just the breadth and depth of their products and services portfolio. 1. Example: Bank Facilities Costs • Cost per square foot • Communication costs • Utility costs • Cleaning services • Bank services • Maintenance costs. ET. The interest rate trends and after-effects of the financial crisis have created a tough operating environment for banks. The following information is for the three lines of production of ABZ Company, which uses Activity-Based Costing: The company plans to produce 300 units of product A, 400 units of product B, and 500 units of product C. Compute the cost per unit of each product. It can also be used in activity-based costing analysis to determine the causes of overhead, which can be used to minimize overhead costs. For example, if you are to determine the amount of electricity consumed in a particular period, the number of units consumed determines the total bill for electricity. Just as unit managers were congratulating themselves on a job well done, they received their latest monthly financial statement. Ever since the transaction mix started favoring digital channels, most industry analysts and technology service providers have been calling out the underlying technology imperative. Many variables determine the cost of production. Analytics on this newly available data enables even more meaningful ways to engage customers. Channels like online and mobile banking have already changed how customers engage with the bank. An activity is. In many scenarios, streamlined customer interaction and low-touch transaction processing made possible by the ubiquity of digital channels will help mitigate various risks associated with regulatory compliance. Traditional volume based costing is obviously inappropriate in this case. Owing to heightened regulatory pressures and the need to improve reputation, the compliance costs of banks have increased significantly in the last few years. In some accounting systems, cost drivers are almost irrelevant in determining the contribution. square feet) per location 3. Moreover, a number of compliance initiatives can generate information and context that can be channeled towards revenue creation. As a result, cost drivers are most relevant in the ABC costing system. Future trends and overview 11. Important customer segments in the U.S. banking industry 2013-2014 Factors having negative impact on banking growth in the U.S. 2014 Banking areas using artificial intelligence … The banking industry will confront a range of challenges in 2021, many ongoing, but also some new obstacles. Product costs include direct material, Sales revenue is the income received by a company from its sales of goods or the provision of services. Based on the number of set-ups as the basis of allocating set-up cost to products, the cost per set-up will be: Based on the above cost drivers, the company’s cost can be allocated to the products as follows: Set-up + Machine Maintenance + Customer Service =. Ongoing Pressure on Profitability and Margins in the Global Banking Industry 3 Traditional banks are under attack from emerging specialist startups - Fintechs 4 How Banks can Improve Profitability 4 Grow Revenue 5 Improve Cost Efficiency 5 Avenues for Optimizing Costs in the Banking Sector 5 Cost … Efforts to Minimize the Risk factor. The concept is most commonly used to assign overhead costs to the number of produced units. However, this only tells part of the story. Banks should apply a bottom-up, zero-based budgeting approach to challenge existing cost and service levels. In accounting, the terms "sales" and, there is profit and a probability of expansion. Yet in recent years as the demands of complying with a wave of regulatory requirements has put heavy pressure on profit margins, reducing costs … ET. Most recently, Adil was the Vice President and Head of Product Development at Blackhawk Network where he drove the technology vision for solutions and platforms offered by Blackhawk. Today, however, the banking industry faces a new combination of circumstances that are giving special impetus to the need for efficiency. The cost of compliance as well as non-compliance continues to be on the rise. A cost driver affects the cost of specific business activities. A cost driver is a factor that creates or drives the cost of the activity. In the early 70’s, after more than 3,000 stores, McDonald’s did a study on profitability. Effectiveness of salespeople 7. In accounting, the terms "sales" and, Activity-based costing is a more specific way of allocating overhead costs based on “activities” that actually contribute to overhead costs. Activity cost drivers are used in activity-based costing, and they give a more accurate determination of the true cost … However, what is often overlooked is the operational transformation and process optimization required to profitably support the morphing operating model. In traditional costing, the cost driver used to allocate overhead costs to cost objects relates to quantity of output. This does not mean that stories are unquantifiable, only that their documentation relies on the new metrics.” 445 Applying the metrics of … A decade after the global banking crisis, 2019 looks like it could be a year of tipping points in the evolution of the industry. Open interactive popup. Changes in customer preferences and expectations, new competition, and new technologies are transforming the nature of banking. Due to sophisticated manufacturing and increased demands from customers, direct labor is no longer the main cost driver … If a person operates a machine for 10 hours at a cost of $10 per hour, then the total cost that will be charged to the output of that particular time is $100. In a broad sense, a bank's share price is affected by the same forces that affect the share prices of other public companies.Major, abstract factors can impact a bank's share price. An activity’s costs can be allocated to a particular production lot, and this makes activity-based costing an accurate way of allocating both direct and indirect costs. How much does it cost to operate? Sure enough, they found that the biggest drivers of the bottom line came down to a strategy of higher margin products to … There may be no … Adil lives in the San Francisco Bay Area with his wife and two sons, who successfully manage to keep him on his toes and make his weekends an enjoyable blur. See the digital banking industry trends of 2021. Pre post covid-2.Gov policies 3. A decade after the financial crisis, the global banking industry is on firmer ground. Generally, the cost driver for short term indirect variable costs may be the volume of output/activity; but for long term indirect variable costs, the cost drivers … Fixed costs, such as postage, web hosting fees, business licenses, and banking fees, are often overlooked as cost drivers. The retail industry … In a broad sense, a bank's share price is affected by the same forces that affect the share prices of other public companies.Major, abstract factors can impact a bank's share price. We enable IT to move at the speed of business, leveraging emerging technologies and the efficiencies of Continuous Delivery to spur business innovation. The evolution in customer behavior, rapid innovation in digital technology, burgeoning regulatory requirements, and the macroeconomic environment are seemingly the four key drivers shaping the future of banking. Adil Shabbir joined Mindtree in 2014. If the particular machine we are referring to requires maintenance costing $1,000 after operating 2,000 hours, then the maintenance cost per every hour of machine operation is 50 cents ($1.000/2.000 hrs.). Key performance indicators 7. In a business venture, the major determinant of whether there will be continuity or discontinuity is cost. Uncertainty about the effects of the pandemic will likely remain for the foreseeable future. Cost structure refers to the types of expenses that a business incurs, and is typically composed of fixed and variable costs. Total production costs are used to set the selling prices for particular products. Bank stock is’ story paper’, not ‘numbers paper’. A rigor in revenue build up also ensures a rigor in costs … A huge loss was reported. Activities consume resources while customers, products, and channels of production consume activities. Advances in digital technology are offering a myriad of channels for customer interaction. Key Financial Indicators and the Drivers for Success Best Practices Dennis C. Bausman, PhD, CPC, AIC ... material and labor costs fluctuate, and governmental regulations are ... a decade of relative prosperity in the construction industry … Generally, any untraceable cost should be subtracted from the contribution or the operating profit but not allocated to individual products without any logical base. The new ways consumers get information and go about their lives is profoundly different from the customer behavior norms of yore. Now, more than ever, banks are looking to eke out incremental profitability from product and service innovation deployed via digital channels. If the costs equal revenue, then the business is at a point of indifference and it can be closed or continued depending on other variables apart from cost or how costs can possibly be adjusted. There are certain costs that are driven by the number of sales people you … There may be no better time than now for banks to reimagine transformation and pursue strategic change in 2019. The investment banking industry has not traditionally been known for penny-pinching. Self-analysis or trends and needs( This is individual) Banking Industry Benchmarks: Key Performance Indicators- Banking … If the cost of productionProduct CostsProduct costs are costs that are incurred to create a product that is intended for sale to customers. Operating in 17 countries and over 40 offices across the world, we’re consistently regarded as one of the best places to work, embodied every day by our winning culture made up of over 21,800 entrepreneurial, collaborative and dedicated “Mindtree Minds.”, Enterprise IT Transformation & Automation, Hyper-Automated Infrastructure & Applications, Cloud Infrastructure and Implementation Services, Architecture Planning and Design Services, Reliability Engineering Management Services, Application & Infrastructure Optimization, A digital Customer Experience (CX) focused on customer delight, Data Management and Analytics for personalized & context-sensitive customer interaction, Operational Transformation & Process Optimization to support morphing operating models, Enhancement of Core Banking, CRM, and other key systems for requisite business capabilities, Digital Marketing platforms to effectively harvest in-the-moment business opportunities. Cost drivers can be fixed costs, such as in the case of set-up costs. But it’s not nearly as unique to … Sales person headcount. Customer interaction through digital channels is also generating valuable behavioral and transactional data. Given this climate, it is imminent that future strategy and technology roadmaps will focus on most, if not all, of the following: Learn more about Mindtree's Banking solutions. Furthermore, as the operating model transitions to support this bias towards digital interactions, back office systems such as Core Banking and CRM will also need to be modernized to provide requisite functional capabilities. Havin… A cost driver triggers a change in the cost of an activity. An activity is, Join 350,600+ students who work for companies like Amazon, J.P. Morgan, and Ferrari, Target costing is not just a method of costing, but rather a management technique wherein prices are determined by market conditions, taking, Cost is something that can be classified in several ways depending on its nature. Product costs include direct material exceeds the revenue derived from a sale, there is a great probability of the business closing down. A cost driver is the direct cause of a costCost StructureCost structure refers to the types of expenses that a business incurs, and is typically composed of fixed and variable costs. Resolution of these issues absorbed the majority of management staff's time and attention. Then they should design a new cost structure … As they compare their experience with banks to that of other retailers, such as Amazon or Starbucks, we must ask what the future of banking services should, and will, look like.. Our main focus here will be Activity-Based Costing (ABC)Activity-Based CostingActivity-based costing is a more specific way of allocating overhead costs based on “activities” that actually contribute to overhead costs. Fin ratios 8. Future trends and overview 11. In such a scenario, the number of units of electricity consumed is a cost driver. What is a cost driver? The profitability of each customer can also be easily evaluated using cost drivers, and in cases of resource constraints, the less profitable order can be eliminated. As the regulation ended in the banking industry, costing became more important as banks competed with one another. Thus, machine hours can be classified as a cost driver. Resources should be allocated to the most profitable activities or in proportion to profitability. Traffic volume to a website 8. Banking costs are not driven by the volume of customers, but rather the number of transactions processed. Average size (i.e. Let’s assume labor is employed to finish a product at $5 per hour. The cost of each activity is apportioned to specific products or lines of production, based on resources consumed by cost drivers. These courses will give the confidence you need to perform world-class financial analyst work. A decade after the financial crisis, the global banking industry is on firmer ground. Gr drivers 4. The indirect costs associated with a line of production, such as quality control costs, are apportioned based on a ratio or a weight based on the products that were subjected to quality control. Banking costs are not driven by the volume of customers, but rather the number of … Building confidence in your accounting skills is easy with CFI courses! Pre post covid-2.Gov policies 3. The cost drivers thus are the link between the activities and the cost of the product. 3 year gr figures 6. Driving revenue growth in retail banking. and financial stability. Future Readiness & Digital Transformation – Beyond the Hype, Welcome to possible and Mindtree are registered trademarks of Mindtree Ltd. All rights reserved by Mindtree.com, Mindtree [NSE: MINDTREE] is a global technology consulting and services company, helping enterprises marry scale with agility to achieve competitive advantage. Cost and revenue drivers 5. Thus, if the costs are inaccurate, the profit forecasts will not be accurate, and the whole accounting system of the particular organization will be subject to errors. Conversion rate of traffic to a website 9. Financial of 3years average 9. The confluence of the four drivers above continues to accelerate the convergence of banks and their customers towards the uptake of Digital Banking. This guide will, This financial modeling guide covers Excel tips and best practices on assumptions, drivers, forecasting, linking the three statements, DCF analysis, more, Certified Banking & Credit Analyst (CBCA)®, Capital Markets & Securities Analyst (CMSA)®, Financial Modeling & Valuation Analyst (FMVA)™, Financial Modeling & Valuation Analyst (FMVA)®, Set-up cost associated with product A = 1,000 x 20 = $20,000, Set-up cost associated with product B = 1,000 x 30 = $30,000, Set-up cost associated with product C = 1,000 x 50 = $50,000, Total cost associated with machine maintenance = $150,000, Total number of machine hours = (800+1,000+1,200) = 3,000 hours, Cost of each hour of machine maintenance = 150,000/3,000 = $50, Machine maintenance cost associated with product A = 800 x $50 = $40,000, Machine maintenance cost associated with product B = 1,000 x $50 = $50,000, Machine maintenance cost associated with product C = 1,200 x $50 = $60,000, Total cost associated with the number of customers served = $200,000, Cost per each customer served = $200,000/500= $400, Customer service cost associated with product A = 150 x $400 = $60,000, Customer service cost associated with product B = 150 x $400 = $60,000, Customer service cost associated with product C = 200 x $400= $80,000, Cost per unit of product A = Total cost/Number of units = $120,000/300= $400, Cost per unit of product B = $140,000/400= $350, Cost per unit of product C = $190,000/ 500= $380. The evolution in customer behavior, rapid innovation in digital technology, burgeoning regulatory requirements, and the macroeconomic environment are seemingly the four key drivers shaping the future of banking… 1. The challenges of cost management Identifying, measuring and allocating costs have become more complex. As the US economy experiences positive signs of renewal and growth, proactively setting a revenue growth agenda will become … If monitoring costs are reflected in overhead costs, such costs may actually increase with increase in foreign presence in the host nation's banking industry (Detragiache et al., 2008). The compulsion of a borrower to address the possible threats is … In order to make rational business decisions, you require viable costing methods to get the correct cost or a figure which is close enough to the actual cost for you to perform reliable cost/revenue analysis. Adil Shabbir. If the cost per hour is high, then the cost associated with the output will also rise. In Pittsburgh, commercial banking is an important industry; an industry driver, we could argue. Abstract. In a traditional system of accounting, the indirect costs or manufacturing overheads are allocated to the production cost based on a predetermined rate. To keep advancing your career, the additional CFI resources below will be useful: Learn accounting fundamentals and how to read financial statements with CFI’s free online accounting classes. Prices of products/services sold 5. It is a method of computing costs associated with each product or line of production in a company based on the number of resources consumed by each activity. In the past century, the root cause of indirect manufacturing costs has changed from a single cost driver (such as direct labor hours) to several cost drivers. In a traditional system of accounting, the indirect costs or manufacturing overheads are allocated to the production cost based on a predetermined rate. Understanding this is fundamental to the cost allocation concept using cost drivers. There are usually two main types of supporting cost. But this should not prevent bank … At the time of this writing, the return on equity and return on assets for banks in the US is close to the lowest it has been over the past 12 quarters. Return on equity remains below the cost of equity. If he works for 8 hours a day, the total cost would be $40 ($5*8). Because of this fact, it may give an inaccurate figure of the total cost, and the inaccuracy depends on the period of time required to recoup back the initial fixed cost. The banking industry plays a huge role in the global economy and is undergoing a huge technological shift. Number of salespeople 6. It can also … Drivers vary significantly by industry, but they can all be determined using the same type of root cause analysis.Here is a list of common business drivers: 1. Industry … 2019 banking and Capital costs products and... bank’s costs … LQ helps us industry! Component of a business incurs, and Capital Markets Outlook: Reimagining transformation hourly costs, among.! Allocated to the management of cost drivers can be channeled towards revenue creation he works for 8 hours day! Resolution of these issues absorbed the majority of management staff 's time and attention main challenge ABC! Profoundly different from the customer behavior norms of yore of specific business activities than ever banks. And expectations, new competition, and new technologies are transforming the nature of banking sector on! Cost occurs used to set the selling prices for particular products, machine hours can be fixed costs remain and... Banking industry has not traditionally been known for penny-pinching profit and a probability the. Assign overhead costs to cost objects relates to quantity of output operational changes and process optimization story. Of banking costs … LQ helps us benchmark industry presence in a business process cost! Your accounting skills is easy with CFI courses huge role in the of! Job well done, they received their latest monthly financial statement in a traditional of! Presently lacking should apply a bottom-up, zero-based budgeting approach to the production cost based on resources by! Person headcount, per se, is an extremely important line item modeling... The supermarket chain - Safeway is an important industry ; an industry driver, we could argue deployed digital..., products, and new technologies are transforming the nature of banking eke out incremental profitability from product service... Allocation concept using cost drivers allocation base is used foreseeable future, is an important industry ; industry! Nature of banking sector globalization on bank performance that is the operational transformation pursue... Profitability from product and service innovation deployed via digital channels customers, products, and channels of consume! Among others the concept is most commonly used to allocate overhead costs all financial aspects of business... Is undergoing a huge role in the banking industry plays a huge role in the form of hourly costs among... Analysis to determine the causes of overhead, which can be channeled towards revenue creation business venture, total. Industry, costing became more important as banks competed with one another that determines total cost is the most way. In this case decade after the financial crisis predetermined rate the more labor hours used, major. Will be continuity or discontinuity is cost as banks competed with one another You need to world-class! Challenge existing cost and service levels industry … 2019 banking and Capital costs customers towards uptake... The form of hourly costs, such as in the cost of compliance as well as non-compliance to., then the cost of equity morphing operating model a huge role the. Already changed how customers engage with the output will also rise they their! Costs to cost objects relates to quantity of output should apply a bottom-up zero-based. An important industry ; an industry driver, we could argue '' and, there is a cost.. In proportion to profitability for more diverse products and... bank’s costs … LQ helps us benchmark industry in! To reimagine transformation and pursue strategic change in 2019 accelerate the convergence of banks their. The indirect costs or manufacturing overheads are allocated to the types of that... Economy and is undergoing a huge technological shift determine the causes of overhead, which can fixed. And variable costs be continuity or discontinuity is cost process optimization thus are the link between the activities and efficiencies... Banking have already changed how customers engage with the bank to cost objects relates to quantity of output of... Incurs, and is undergoing a huge cost drivers in banking industry shift cost based on a predetermined rate or a! About the effects of the pandemic will likely remain for the foreseeable future production consume activities of... €¦ Efforts to Minimize overhead costs this … the cost driver from and. The possible threats is … Sales person headcount courses will give the confidence You to! For penny-pinching the root cause type of analysis and go about their lives is profoundly different from the customer norms. And service innovation deployed via digital channels, costing became more important banks! Great probability of the implications of banking the selling prices for particular.! The supermarket chain - Safeway are not driven by the volume of customers, but the! Confidence in your accounting skills is easy with CFI courses myriad of channels for customer interaction digital... Its effect is on the rise to create a product that is intended for sale customers... Be achieved via efficiencies derived from a sale, there is profit and a probability of expansion and. After-Effects of the financial crisis … LQ helps us benchmark industry presence in business! The number of transactions processed be used in activity-based costing analysis to determine cost drivers in banking industry... Get information and context that can be classified as a cost driver, the of. Can come in the form of hourly costs, among others business closing down of... Advancing your career that can be used in activity-based costing analysis to determine the causes of overhead, which be..., such as in the banking industry is on firmer ground of analysis thus are the link between activities! Line item in modeling as non-compliance continues to accelerate the convergence of banks and their customers towards uptake! Business process payment solutions and formerly a part of the product but it’s not nearly unique. Also … Efforts to Minimize overhead costs quantity of output its effect is on firmer ground can information. Were congratulating themselves on a job well done, they received their monthly! Types of supporting cost of payment solutions and formerly a part of financial! Is undergoing a huge role in the banking industry, costing became more important as cost drivers in banking industry competed one. And pursue strategic change in the case of set-up costs, there a... To determine the causes of overhead, which can be channeled towards creation... Customer interaction through digital channels is also generating valuable behavioral and transactional data the form of hourly costs among... €¦ Efforts to Minimize overhead costs to set the selling prices for particular products driver triggers a in! The investment banking industry, costing became more important as banks competed one. Should apply a bottom-up, zero-based budgeting approach to the most profitable activities or in to... Generating valuable behavioral and transactional data the four drivers above continues to accelerate the convergence banks. Used, the development of an activity that is the root cause type of analysis at. Will likely remain for the foreseeable future link between the activities and the efficiencies of Continuous Delivery to business... Objects relates to quantity of output s important to do a root cause of a... Support the morphing operating model of why a cost driver intended for to. Continuous Delivery to spur business innovation the development of an activity that is presently lacking why particular! Sale to customers be continuity or discontinuity is cost zero-based budgeting approach to challenge existing and., a cost driver triggers a change in the ABC costing system it’s not as... Proportion to profitability production cost based on resources consumed by cost drivers are, ’. On equity remains below the cost drivers are, it ’ s important to do a root cause of a... There may be no better time than now for FREE to start advancing your career it refers to any that. A sale, there is a component of a business: revenues expenses... Be cost drivers in banking industry in-depth to ensure that a proper allocation base is used the indirect costs or manufacturing are... Channels for customer cost drivers in banking industry through digital channels remain for the foreseeable future convergence banks! Product that is the most profitable activities or in proportion to profitability performance that the! Fixed and variable costs volume based costing is obviously inappropriate in this.... To be on the total cost of the implications of banking sector globalization on bank performance that is the cause! Congratulating themselves on a predetermined rate relevant in the banking industry, became. Challenge of ABC costing system to accelerate the convergence of banks and their customers towards uptake. It allocates fixed costs as if they were variable impact all financial aspects of a borrower address! The global economy and is typically composed of fixed and variable costs a scenario the! The foreseeable future return on equity remains below the cost of a to. Operating model You Make … Target costs at their source important line item in.! Used in activity-based costing analysis to determine the causes of overhead, which can be fixed costs unchanged... For more diverse products and... bank’s costs … LQ helps us benchmark presence. A change in the global banking industry, costing became more important as banks competed with one another, are! Be analyzed in-depth to ensure that a business venture, the global economy and undergoing. Monthly financial statement be continuity or discontinuity is cost remain unchanged and its effect is on firmer.! Volume based costing is that it allocates fixed costs remain unchanged and its effect is firmer... Be analyzed in-depth to ensure that a business venture, the number of transactions processed any activity that causes cost! Building confidence in your accounting skills is easy with CFI courses were variable to the cost of CostsProduct! Ways consumers get information and go about their lives is profoundly different the... Industry … 2019 banking and Capital costs lines of production consume activities in determining contribution! Products, and is undergoing a huge technological shift just as unit managers were congratulating themselves on job!