We’re just in the midst of a wild west of influencers running rampant, paying for followers, and using bratty teenage movie, music and TV stars as a template for how to behave, despite having very little real influence over anyone. Hopefully, you’ll have better luck this time. Find out more about Branded Content for Facebook and Instagram. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Read on to learn how to respond to a brand ... (trying to hide my surprise for the simple request, I mean really!) (function(d, s, id) { I do work with a couple of influencer networks with … But it also has the power to be the most intimate and effective connection your business can have with your potential customers. That way youâll be able to track any sales and identify influencers that can deliver results – you might want to work with them again. Of course, this is an extreme example. considering working with an influencer. If the answer is âNoâ then itâs considered to be paid promotion. See how active their account is and whether the level of engagement theyâre getting stacks up with the number of followers they have. that you are inserting your business in to their world. Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, you’re going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. For me, requests for coffee to “pick my brain,” for introductions to my network, or for me to retell the story of The Muse’s founding (which is online if you Google it!) and accepted the offer. There are many influencers out there who are very good at what they do and work with brands to deliver great content that gets results. “Dear Social Influencer (I know your name but apparently it’s not important to use names), “Thank you for your email looking for free accommodation in return for exposure. Let them know who your target audience is. Remember, you donât have to say âyesâ to everyone. See how many channels theyâre on. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. No brainer, right? In fact, few Take the story of Wandering Girl â an Instagram account with a good following and lots of engagement. if (d.getElementById(id)) return; What do you do? If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, then let them go to your competitors. Clearly states the purpose of getting in touch. What to do if Facebook want to change your page template. There are plenty of reasons why you might want to in contact with an influencer on Instagram. for a living. Notify me of follow-up comments by email. In this blog, Hollywood Branded explores three reasons why influencers aren't responding to your inquiries for your brand … And in many cases, you’ll be absolutely right. They control the medium. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, … And it’s way more successful in driving results than any other form of marketing. They are the creative director, not you. While the concept of influencer marketing is just a repackaging of what we once called celebrity endorsement, it has got a very seedy underbelly. No the other way Easy, right? Explain everything in only a few paragraphs, keeping the language direct and simple. This might require some technical changes to the back end of your website but â with the right partnership – can be lucrative for both of you. motivation of an influencer is rarely about growing your business. How do you work out when to get involved and when to say âthanks, but no thanksâ. What ended up happening was Ryan Deiss got so many intro requests from me simultaneously that he responded right away. All to prove a point. Find out how we can help. And while all this seems like it’s a damning indictment against influencers, it’s absolutely not. Your email address will not be published. And it usually takes hours and hours worth of work to get a campaign to completion. It is very essential for an organization to acknowledge about the objectives which are covered or focused most by influencer. you. Being really clear about who you need to reach and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. DO send reminders, DON’T pester . If that's not your cup of tea, you can … fjs.parentNode.insertBefore(js, fjs); If you have a business Facebook or Instagram account, chances are you’ve been approached by an Influencer or two. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. But the majority of hotels deal with influencer requests the old-fashioned way, through an email to the hotel’s primary address. Here’s How To Respond. is all about, there is a lot more to it. This may sound a bit heavy handed but ask yourself this â would the influencer be reviewing your product if you werenât giving it to them for free? Don’t be discouraged if your influencer doesn’t respond — and don’t contact Instagram with a complaint. Save my name, email, and site URL in my browser for next time I post a comment. Influencer marketing is a channel in its own right and, like any marketing channel, youâre more likely to see results if you have a strategy, some clear objectives and a well thought out approach. But how do you tell which is which? The trouble is that the same personality traits that lead to The influencer may not have seen your messages because their inbox was full; If the influencer doesn’t follow you on Instagram, they need to accept your DM request to see your messages; They may have seen your messages, but forgotten to respond to you; You’ll increase your chances of being seen How Not to Contact Influencers. Give the influencer something to review and something to give away. You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. bad thing. Their lifestyle. Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window), How you make your website work better on mobiles, Learn to do you own digital marketing for free, 115: Free tools for learning digital marketing, The skills that digital experts seem to be short on, The skills to look for in a digital agency. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. If this ties in with a campaign you are running, you might even offer some paid media … Remember, this is a business transaction and you need to feel comfortable that theyâll deliver. Except the account was fake. If you make a specific request, try to offer disproportionately more value versus what you ask. Check out their content to see whether it looks and feels like it aligns with your business. Not sure how to work this out? This is every brand marketer’s dream when launching an influencer campaign. 3. But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. Now I recommend her company all the time and feel good about doing so. Being approached by influencers can be flattering but responding to ad hoc requests is unlikely to result in any tangible benefit for your business unless you know exactly what you can offer. could potentially become your customer. This would reflect your humble and responsible attitude toward your current/future clients and your profession. Their age range. But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a café that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. influencer, who can grow your brand, promote you to their many followers if The gold is in their followers. The content was wall to wall stock images, the followers were bought and the engagement was paid for. It's a great platform for mutual promotion, first and foremost. If they agree to run some paid media, then they’ll need to use this information for targeting. So look for the most authentic looking and sounding Because it’s not that simple. 4. How you’ll provide value to the influencer is the most important part of your first email. js.src = 'https://connect.facebook.net/en_GB/sdk/xfbml.customerchat.js#xfbml=1&version=v2.12&autoLogAppEvents=1'; If this all feels a bit too hard, at the very least make sure they tag your business page into their post and use any relevant hashtags. That’ll just give you a bad reputation. Not It takes a lot of balls to send an email like that if not much self-respect and dignity. Provides value. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Part 1. Required fields are marked *. If they don’t agree, ask them how they will ensure the content they create reaches your target audience. The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. personal “brand” and the creation of systems and automation that strips the commenters that aren’t just posting sycophantic love and kisses and see what When I posted about it, I sent her the post link. jadedness when dealing with clients, an overestimation of the value of a Sorry, your blog cannot share posts by email. If thatâs what your business needs, Iâd highly recommend giving one of them a call. But for a small business, you are the person who is at the top of your business and in charge of your brand. Give the influencer something to review and something to give away. Regardless of your objective, ask them to publish their post as âBranded Contentâ for your business. The web site section can eliminate some requests at the source. Note who else theyâve worked with and in which categories and get a feel for the type of content they post and the audience theyâre targeting. Because, yes, free product and the time youâll spend on this is an investment. Some product in a courier bag might not be a huge cost to your business, but it’s still a cost. around. It is very essentia… It takes a lot of balls to send an email like that, if not much self-respect and dignity. Request examples of branded work an influencer has completed in the past year so you can get an idea of how his platform allows for brand integrations. Influencer In Your InBox? Convince The Influencer To Go On Your Show. Learn how your comment data is processed. You really need to know what you’re dealing with when you’re A sternly worded letter from your attorney will let them know you mean business. audience of potentially millions, tends to come packaged with entitlement, So there you have it â a not-as-simple-as-you-thought guide to responding to those influencer requests in your inbox. var js, fjs = d.getElementsByTagName(s)[0]; Others list influencer-specific contact addresses on their website. }(document, 'script', 'facebook-jssdk')); window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"2888eaa2071c80d20ab03d6dd","lid":"a2e629a0ff","uniqueMethods":true}) }), Your email address will not be published. But if an influencer approaches you respectfully, explains clearly what they offer and how that may be of assistance to your business, and they are giving you time to ask questions and decide if they are a good match for you, then you may have found one worth considering. So when you partner with an influencer, you need to understand of them will ever care about your business at all. Tip 1: Quick Response Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. Answer the 5W + H questions. balcony overlooking a sponsor’s infinity pool may seem to be what an influencer If you are unable to get the author to comply with your request, then it’s time to take legal action. The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others … That’s not to say everyone you reach out to will respond positively. “collab” with you because you have a view, a meal, a bag, a dress, a bottle, a Sometimes they already love the brand and want to build a relationship, and sometimes they simply want free product to review or give away. After all, influencer marketing is the fastest method of growing your online customer base. Facing the risk of an expensive legal fight, most people will comply with your requests. This is what you need to do: Write an attention-grabbing headline and don’t make it sound generic or boring Write short and concise messages. Responding to an RFI is a great opportunity to influence the content, the methodologies, and the expectations of the coming RFP. They will tend to want to A great outreach email does four things: 1. You’ll quickly see if this particular influencer is likely to reach people who If this ties in with a campaign you are running, you might even offer some paid media budget. Having in place a good social media listening strategy for your … Make sure the influencer is aware that receiving free product is still considered a commercial relationship and, under Influencer Marketing Guidelines needs to be declared. and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. Ends with action steps. Influencer marketing also increases your return on investment (ROI). Basically, promise me to comment on all my posts and I’ll promise to comment on all yours so that we look more popular and influential than we really are. Once you start saying âyesâ word will get around and the number of requests you receive will likely increase. Businesses were approached, and many gave cash and product in return for reviews. waterfalls, the seductive drinking of wine or the impossible yoga poses on a We get it, influencer outreach can be challenging for brands. Where they are located. A quick description of your goals and pitch Any influencer … And check theyâre active within their community – they should be responding to, or at the very least reacting to, comments from their followers. how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! Follow these three easy steps to benchmarking social media engagement. The This process makes them aware whether their products will be marketed according to their norms or not. Builds familiarity with your prospect. humanity out of the process of connecting yourself with a business. Itâs ok to politely decline or let the influencer know that now is not a good time, but itâs not ok to ignore them. The key to knowing whether an influencer is good for you isn’t in their posts or in anything that they have to say to you in their pitch for your business. their sphere of influence. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. only you give them free dinner, accommodation or clothes. If you are in this for the long haul, you could look to make the influencer an affiliate â which would see them earn a percentage from each sale they generate. This site uses Akismet to reduce spam. There is an art to writing an email that might get you noticed, or at least get you a response, vs an email that’s destined to become pixels in the virtual garbage bin. While it’s tempting to say yes to what seems like an easy and cost-effective way to get your products in front of potential customers, itâs important to remember that in the world of social media, things arenât always what they seem. You must not flatter but emphasize the fact that some ideas of blog articles inspired you. If they don’t then it’s time to put the matter before a judge. Also, show you have spent a good deal of time on studying the blog and you want to become a part of it. In my case, the entire message was positioned from a help the influencer perspective. Youâd be surprised how many times even this basic check doesnât happen. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio … Instead, move onto the next influencer on your list. There are many specialist influencer marketing agencies out there who create amazing campaigns that deliver excellent results. But it's not typically that easy. This gives you access to the insights for their post so you can see results regardless of whether the content is paid or organic. So always â always â make sure whatever the activity is, itâs driving one of your business objectives and you’re measuring return on your investment. js = d.createElement(s); js.id = id; 2. 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